hey danie jay

Danie Jay with a mic, laptop, and camera

I’m Danie—

YouTube Coach

I believe your personality is your superpower. That your worst critic is often yourself. And that freedom doesn’t come with permission slips–you just start. Welcome to my little corner of the interwebs.

*Note: Best read with hand gestures, enthusiastic nodding, and the occasional sing-talking moment.

Polaroids of Danie Jay over a beach background

MY MISSION:

Make impact + income
non-negotiable

I believe that when passionate people share what they love, the world changes for the better—one subscriber, one lesson, and one “aha!” moment at a time. That’s why I’m all about empowering you to sell authentically, build community, and earn more doing the very thing that sets your soul on fire.

Around here, we start scared, stay weird—because chasing perfection kills creativity and, quite frankly, is super boring. Let’s embrace the awkward moments, the quirky bloopers, and the “I totally didn’t plan this, but let’s roll with it” energy that makes you you.

REALITY CHECK:
Building a biz isn’t all confetti

If you’ve ever tried to juggle a dozen hats—CEO, CFO, Marketing Director, Tech Guru, and chief coffee runner—you know building a business isn’t all sunshine. You might feel pulled in a million directions, unsure if your next step will spark joy or spark a full-blown meltdown. Let’s be real: we’ve all had those late nights where we’re like, “Am I even doing this right?!”

Trust me, I get it. I’ve been there, flailing around with my first cringe-worthy YouTube video, wishing there was a magical button labeled “Instant Clarity.”

Spoiler: no such button exists… but I do have some pretty neat strategies that come close.

Core Values:

What I stand for

1. EMPOWERMENT:

I’m here to remind you of your brilliance when you forget.

2. AUTHENTICITY

Polished can be nice, but real is always better.

3. ENCOURAGEMENT

Think of me as your personal hype woman—throwing confetti and “I gotchu” pep talks on the daily.

4. STAY WEIRD

Because the world needs your offbeat dance moves, random pop culture references, and biggest, craziest ideas.

My Story

Cringe and co-founding abroad

I’m an Enneagram 7 wing 8 and an ENFP (Campaigner)—which basically means I’m a walking ball of enthusiasm who loves big ideas. True story: when I first read my results, I cried because I finally understood why I overwhelm unsuspecting strangers with epic visions for their future (sorry, not sorry). Good news is, I’ve turned that “big dream energy” into a job, and now people pay me to map out their success instead of backing away slowly.

The “No Corporate Life” Vow

After college, I decided I wasn’t cut out for the traditional 9–5 routine. Instead, at 24, I co-founded a travel company in Vietnam with my best friend—talk about a wild ride! That leap of faith taught me that if you can dream it (and hustle a little), you can do it. I carried that go-getter mindset into everything else I tried, including…

My First (Cringe) YouTube Video

Let’s just say: lighting? Non-existent. Production value? Yikes. But you know what? It sparked something. The more I showed up, the more I realized that being real trumps being perfect. Eventually, I turned that channel into a tight-knit community, launched coaching programs, and built a multi-six-figure business—proof that your biggest cringe can become your biggest catalyst for growth.

Beyond the Business

When I’m not geeking out over YouTube strategies or helping you craft a killer course, you’ll find me leading a youth group at my church with my husband. We share faith, the love of Jesus, and a whole lot of laughter with high schoolers—who keep me on my toes (and love to remind me I’m “old!”). It’s the perfect balance to my big-dream energy and a sweet dose of real-world love.

Success Stats & Client Wins

Are these numbers real? Heck yeah.

Is there room for you to get results like this, too? Double yaas.

Danie Jay looking down smiling at a phone

Helped a new YouTuber grow from 100 to 100,000 subscribers in one year. (She’s now about to hit 1 million!)

Helped an English teacher build a YouTube money machine, where 90% of her clients come to HER through organic YouTube reach.

Got my social media client featured in the Daily Mail through her YouTube channel. (She didn’t even know until the article got published and it was forwarded to her!)

Watched countless “I’m so shy” entrepreneurs blossom into camera-confident community leaders.

You’re Like Me If…

You’ve ever read your personality type results and thought, “Oh snap! That’s me to a T!”
You have enough “big ideas” to scare your barista, your neighbor, and any stranger unfortunate enough to ask, “So, what do you do?”
You’ve got a few disclaimers: “I will spontaneously dance,” “I have a million passions,” and “If you can’t quote Napoleon Dynamite, we can’t be friends.”
You believe life’s too short not to be weird, so you wear that weirdness like a badge of honor.

(By the way, every one in my family quotes Napoleon Dynamite…Get yourself a dang quesa-dilla!)

Ready to build something amazing?

So that’s me: your peppy, Jesus-lovin’, travel-obsessed, never-worked-a-corporate-job hype woman. And I’m here to show you that your first cringe-y video or half-baked course idea can turn into the exact thing that changes your life—and (more importantly) the lives of those around you.

Wanna do this together?

Check out my programs (Magnetic Creator Academy + Magnetic Course Academy) or my freebies (like The Ultimate Starting on YouTube Cheatsheet or Profitable Course Starter Kit) to kickstart your journey right now.

The Ultimate Starting on YouTube Cheatsheet

A guide to get your new YouTube channel off the ground—sans stress and confusion. Because who wants to spend hours Googling “best camera settings” and “how do I not look weird on camera?”

Yes, I’m Ready!

Profitable Course
Starter Kit

Feel like you have 47 ideas for a course but no clue where to start? This kit breaks down the exact steps to turn your brilliance into a structured, sellable program. Ready to ditch the overthinking?